TV-monitoring is one of the main activities of the Agency on media monitoring. TV-monitoring allows advertisers to monitor advertisements aired on TV, which is very important in evaluating the effectiveness of advertising campaigns on TV. There is a monitoring group within the Agency that runs and forms the monitoring results database.
In addition, on the basis of data presented by the monitoring group, our experts analyze and prepare various surveys, conduct research on TV advertising market and forming the TV content. The research provides important information for all players of the advertising market, and in particular advertisers use as a guide in the market, as well as to evaluate their own advertising activities and prepare advertising budgets.
For example, surveys on TV advertising market allow reviewing information in following segments:
- TV programs;
- TV channels;
- time intervals in a day;
- seasons and other parameters.
The right to distribute information, surveys, research on TV-monitoring prepared by SAIPRO Information and rating agency are transferred to UzReport Information agency.
Detailed information, surveys, research materials on TV-monitoring can be found here.